Solution: Brand that many people stick with - NYT Crossword

This is an awesome clue, because the wordplay exactly mimics a phrase that means something else in order to misdirect you. I knew that “Brand that many people stick with” was not going to be about brand loyalty, mainly because that would be too easy for a Thursday puzzle. The key here is the word “stick.” What do people use to “stick” things? And what kind of sticking are we talking about? Poking someone? Gluing something? In this clue, we are supposed to be thinking about a brand that people use to glue things to each other, and the answer is ELMER’S Glue.