Solution: Branded baby carriers - NYT Crossword

“Branded baby carriers”, to most who know what a baby carrier even is, can only mean SNUGLIS, so answering this clue wasn’t too difficult despite the entry not remotely looking like an English word (more like a Scandinavian term that sounds sweet but really means something like “square white bricks that are arranged on a birch shelf in one’s foyer and never touched”). First of all, this is a debut term, so I made a note of that; second of all, I wonder if SNUGLI isn’t a “genericized trademark” at this point like Dumpster or Velcro.