Solution: Classic video game hero's catchphrase - NYT Crossword

I got this on crosses, and once BAND NAME appeared, my sensitive self cringed a little bit. IT’S A ME, MARIO? But it’s of an era; the Mario Bros. games, movies, lunchboxes, toys, pajamas and whatever else you can think of go all the way back to the early 1980s and it’s surprisingly hard to find much pushback online to the character’s broadness. This expression introduced Mario at the beginning of each game, so it’s probably etched into some solvers’ brains (not mine). The guy behind the voice is pretty unique.